R & D
Research and Development
Technical research and development or technological research and development, and in Europe RTD is a specific line of activity within a business.
R&D, short for Research and Development, which means research and development, plays a very important role in business success and helps business endurance. Research and development is the discovery of new knowledge about products, processes and services and the application of knowledge to new and developed products, processes and services that cover market needs. Research and development (R&D) has a direct impact on innovation, productivity, quality of life, market share, and factors that are effective in increasing the competitiveness of organizations. The research and development unit is the heart of a company or organization, and its role is to feed the company's technology in sync with the progress of science and knowledge and the demands of management. R&D is different from most activities of a company; Because immediate profit is not obtained from it and it generally brings more risk and uncertain return on investment. The development and research processes are very important to gain more market shares through marketing of new products. Also, the role of the R&D department is very important when it comes to product innovation and development or the development and improvement of production processes. Other departments, such as the sales and marketing department, may face issues and problems outside the company, and although the description of the activities of the research and development unit is separate from other departments, it has functions that connect it with other departments of a company or an organization. .
R&D is seen as a means for companies to grow and develop in the future and maintain their relevance in their chosen market. The research and development unit includes spending on research and testing resources to produce new products or develop new ways of doing things. R&D also supports enhancing products and improving existing processes. The development of new products is based on the concepts and requirements that result from the research and development phase of a project. This includes prototyping a product before releasing it to target markets. An important part of the development stage process is to ensure that the new product can meet the needs and wants of consumers.
zharfa foam was established in 2019 with the aim of becoming the best brand in the field of cosmetics and health products. Since the need to produce products with modern technology is of particular importance among the cosmetic and health products in the market, and also the consumer's approach has changed with the passage of time, with this attitude, Zharfa Foam Company with the Celine brand produces products in accordance with Consumer needs have stepped up. Therefore, the design, improvement and establishment of the research and development system and the alignment of the marketing, innovation and research and development units have resulted in updating the products according to the needs and demands of the market and completing the portfolio of sanitary detergent products, in line with the production of skin and hair care products. and perform various creams, lotions and beauty masks.
Celine Research and Development Unit
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